{"id":177,"date":"2016-03-25T15:31:25","date_gmt":"2016-03-25T15:31:25","guid":{"rendered":"https:\/\/modelo.io\/blog\/index.php\/mark-mcvay-of-smith-group-jjr\/"},"modified":"2017-07-10T16:10:19","modified_gmt":"2017-07-10T16:10:19","slug":"mark-mcvay-of-smith-group-jjr","status":"publish","type":"page","link":"\/blog\/index.php\/mark-mcvay-of-smith-group-jjr\/","title":{"rendered":"Mark McVay of SmithGroup JJR"},"content":{"rendered":"<h1>Mark McVay of SmithGroup JJR<\/h1>\n<p>Mark McVay is a Design Principal at <a href=\"http:\/\/www.smithgroupjjr.com\/\"><strong>SmithGroupJJR<\/strong><\/a>. His design portfolio includes complex institutional, entertainment, academic and master planning projects- and his talent gets noticed. His work has garnered numerous awards from AIA and Progressive Architecture, and has been widely published in major design journals including Progressive Architecture, El Croquis, A+U, GA and Architectural Record, which once recognized Mark as one of four designers in the nation with extraordinary abilities working within large architectural firms. Recently, <a href=\"http:\/\/www.modelo.io\"><strong>Modelo<\/strong><\/a> had the opportunity to learn more about Mark&#8217;s unique approach and design philosophy.<\/p>\n<p><a href=\"http:\/\/info.modelo.io\/modelo-newsletter-registration\"><img loading=\"lazy\" class=\"size-medium wp-image-3341 aligncenter\" src=\"https:\/\/modelo.io\/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button-300x57.png\" alt=\"\" width=\"300\" height=\"57\" srcset=\"\/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button-300x57.png 300w, \/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button.png 500w, \/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button-200x38.png 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>On becoming an architect<\/strong><br \/>\nLike most architects, I had an interest in drawing, creating and inventing.\u00a0I was constantly doodling to develop my skills, but I was always interested in machines and tools and how they conveyed their purpose in an intuitive way.\u00a0I drew cars, watches, and other technical objects trying to master their proportions, aesthetics and tried to understand how they worked. Drawing has always been a learning tool for me, a medium to discover things and explore ideas.\u00a0This initial set of activities was focused by an early discovery of Frank Lloyd Wright\u2019s Taliesin West, which was nearby a home we lived near Scottsdale.\u00a0This discovery led to a curiosity about the profession as a way to express ideas using form with a purpose.<\/p>\n<p><strong>On discovering his voice as a designer<\/strong><br \/>\nFor me, architecture is a passionate profession driven by ideas and the will to create new experiences, forms, and systems that serve society at large. This passion for invention in architecture was introduced to me early in my education, with several key voices including Werner Seligmann, who I met when he was dean of Syracuse SOA.\u00a0He was intensely demanding as an educator, but his intensity was contagious and inspirational.\u00a0His knowledge of the profession has led many to pursuing a career in architecture and as a learning profession.\u00a0 Then, professionally one of my first jobs was working at Morphosis.\u00a0The range of media, exploration and inquiry that drives the work at Morphosis guided many of my ongoing interests in architecture.\u00a0 But, the most important lesson and what has influenced me most was the spirit of optimism that underpins most high-level design activities. Optimism and an insatiable curiosity about the world around me has been my primary operating mode.<\/p>\n<p><strong>On his role at SmithGroupJJR<\/strong><br \/>\nAfter working in several high-profile offices, I was looking for a place to plant myself and grow as a designer and thought leader.\u00a0 SmithGroupJJR provided, and continues to provide, a platform for me to develop project opportunities and work with a diverse group of experts to create projects that, with some guidance from someone with my background and experience, can touch a broader audience.<\/p>\n<p><strong>On specific principles he strives to adhere to across projects<\/strong><br \/>\nWe endeavor to create buildings that address a broad set of issues from longevity and resilience to efficiency, innovation and even beauty.\u00a0We see these as a textile of issues woven together in a holistic manner but most importantly provide a higher value to our clients and the communities they inhabit.<\/p>\n<p><strong>On his role as a designer at SmithGroupJJR<\/strong><br \/>\nI\u2019m responsible for providing creative direction to our projects, which begins by analyzing the project brief and its physical context.\u00a0We then create a series of diagrams in order to communicate the opportunities and some initial concepts.\u00a0I work closely with our internal team and our consultants to push boundaries in each discipline to find the best combination of ideas to meet the project goals.\u00a0I often follow a project all the way into the field where the initial concepts are truly tested.\u00a0The desire to build has been a critical part of my career.\u00a0At the same time, one of my primary roles is to mentor younger staff to capture the passion for design that I feel, and help them discover their talents and identify their career goals.\u00a0I believe that design is a collaborative process and each team member has a unique voice in the conversation, which ultimately leads to a successful effort.<\/p>\n<p><strong>On recent projects that represent SmithGroupJJR&#8217;s unique approach<\/strong><br \/>\nSmithGroupJJR has some industry leading experts in several project types which allows us to work on projects that exist at the cutting edge of in a number of programmatic specialties.\u00a0In addition to project expertise, we are deeply committed to design that is unique to its place and explores state-of-the-art use of building systems that reduce resource waste, but most importantly are able to endure for generations.\u00a0This requires that we forecast future activities and design with flexibility to adapt to those future conditions, which are both functional and environmental in nature.\u00a0At the end of the day, a sense of timelessness and resiliency should underpin the best projects we can imagine at SmithGroupJJR.<\/p>\n<p><strong>On his design toolkit<\/strong><br \/>\nI use a range of tools from software to physical modeling and sketches.\u00a03D modeling is definitely a key aspect of developing projects, but the ability to communicate in a variety of media is essential to success as an architect. This includes writing, speaking, sketching and modeling to explore and persuade your collaborators and clients.<\/p>\n<p><strong>On the state of design software today<\/strong><br \/>\nThere are some really great examples that we\u2019ve explored using combinations of tools to collect and document ideas.\u00a0Each person has to master a series of tools to operate in the current environment.\u00a0But the most important factor is the ability to engage in critical thinking about the products of these explorations.\u00a0It\u2019s tremendously easy to create a compelling image in a very short amount of time, but developing a critical position about the design requires much more attention.<\/p>\n<p><strong>On the future of architecture in the next 5-10 years<\/strong><br \/>\nWe\u2019re seeing a lot of hybrid project delivery projects that are merging the activity of design and fabrication. Along with the increasing use of rapid prototyping in design offices and increasing use of design build projects,\u00a0we\u2019re approaching an increasingly blurred line between architect and builder.\u00a0The old model of master-builder-architect will be taking on a new meaning in the next 5-10 years.<\/p>\n<p>The ability to globally source products is also affecting the level of invention that\u2019s possible in design. Since we\u2019re no longer limited to local sources for materials, we\u2019re able to draw from a much larger and more connected pool of potential collaborators. This situation will either enable a rise in invention or an evening-out of results as architects who draw from this expanded field for inspiration and execution continue to progress or plateau in mimicry of one another.\u00a0Either way, the key value we\u2019ll continue to strive for is critical assessment of basic principles of design rather than simply increased complexity or variation in design.\u00a0These new critical skills how will allow greater scrutiny over our design concepts to guide the development of work that remains relevant to future generations.<\/p>\n<p><strong>On the firm&#8217;s evolution in the next 5-10 years<\/strong><br \/>\nWe have created a robust training platform that includes courses from Lynda.com and other sources so our staff can keep up-to-date on software evolution.\u00a0 We are also always planning for leadership evolution from our established experts to younger generations.<\/p>\n<p><strong>On advice he would give his younger self<\/strong><br \/>\nTake big risks and always maintain a sense of humor.<\/p>\n<p><!--EndFragment--><\/p>\n<div class=\"sqs-block-button-container--center\"><a class=\"sqs-block-button-element--medium sqs-block-button-element\" href=\"http:\/\/blog.modelo.io\/designmanifestos\">more manifestos<\/a><\/div>\n<div class=\"sqs-block-button-container--center\"><a href=\"http:\/\/info.modelo.io\/modelo-newsletter-registration\"><img loading=\"lazy\" class=\"size-medium wp-image-3341 aligncenter\" src=\"https:\/\/modelo.io\/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button-300x57.png\" alt=\"\" width=\"300\" height=\"57\" srcset=\"\/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button-300x57.png 300w, \/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button.png 500w, \/blog\/wp-content\/uploads\/2017\/05\/Subscribe-Button-200x38.png 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mark McVay of SmithGroup JJR Mark McVay is a Design Principal at SmithGroupJJR. His design portfolio includes complex institutional, entertainment, academic and master planning projects- and his talent gets noticed. His work has garnered numerous awards from AIA and Progressive Architecture, and has been widely published in major design journals including Progressive Architecture, El Croquis, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"\/blog\/index.php\/mark-mcvay-of-smith-group-jjr\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mark McVay of SmithGroup JJR&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2502,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"\/blog\/index.php\/wp-json\/wp\/v2\/pages\/177"}],"collection":[{"href":"\/blog\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"\/blog\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":6,"href":"\/blog\/index.php\/wp-json\/wp\/v2\/pages\/177\/revisions"}],"predecessor-version":[{"id":4025,"href":"\/blog\/index.php\/wp-json\/wp\/v2\/pages\/177\/revisions\/4025"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/index.php\/wp-json\/wp\/v2\/media\/2502"}],"wp:attachment":[{"href":"\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}