Are you looking to reach your target audience on Facebook with your digital advertising? Then you need to know about FBX, or Facebook Exchange. FBX is a real-time bidding system that allows advertisers to serve ads to specific users based on their browsing history and behavioral data. This means you can target your ads to people who have shown interest in products or services similar to yours, increasing the likelihood of conversion. FBX is a powerful tool for digital advertisers, offering precise ad targeting and access to a large user base. With FBX, you can create highly targeted ad campaigns that reach the right people at the right time. If you're looking to improve the effectiveness of your digital advertising on Facebook, consider incorporating FBX into your strategy.