When it comes to project planning, writing clear and effective aims and objectives is key to success. Aims are the broad purpose of the project, while objectives are the specific, measurable targets that will help you achieve the aims. To write effective aims and objectives, start by being specific and clear about what you want to achieve. Use the SMART criteria to ensure your objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. It's also important to consider the resources and constraints of your project when setting aims and objectives. Keep them realistic and attainable. Lastly, communicate your aims and objectives clearly to all stakeholders involved in the project to ensure everyone is aligned and working towards the same goals. By following these simple tips, you can write aims and objectives that will set your project up for success.